I have extensively used TV advertising for the last 20 years in marketing brands in the consumer space.
The reason is over trust and reach. TV advertising is one of the highest trust advertising mediums and it’s actually quite low cost to reach a mass market audience.
This is because most marketeers think it’s difficult and expensive – and it used to be.
That’s why in 2008 when I had a measurement problem with TV I helped found a company that used advanced probabilistic maths to look at the uplift you got when you aired a TV advert to web traffic.
This company became TV squared and I was one of the founding shareholders. If you are interested in the background Kenny Kemp wrote this great piece about the company growth and exit to Innovid.
Kevin Dorren 
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